Today is October 7th which for some people is significant. It starts the McDonalds Monopoly game. I've already eaten a sweet tea, fries, and a southern style chicken sandwich and I can feel my arteries already starting to clog (along with my pancreas going into overdrive)
The facinating thing is that while driving home from said lunch I heard a commercial for the yellow pages..twice. This strikes me as very odd as I don't know a single person that uses the yellow pages anymore. I see stacks of unclaimed ones at office buildings. The last time I saw a phone book in action was on Mythbusters. Can't we have the phone book go the way of the floppy drive? Verizon, don't you think you should put your ad money in other, more effective, places? Like bring FIOS to me?
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But wait, how about some facts? Last year, US consumers referenced the print Yellow Pages over 13.4 billion times, YP produces a strong ROI, consistently delivers new customers and connects small businesses with buyers, not browsers. These days consumers want to get information their way, which includes both print and online, as well as other formats. For information - www.ypassociation.org. It's about facts, not opinion. And full disclosure, I work for the YP industry.ReplyDelete